Prizes, including cinema tickets were awarded to the best selfies taken inside the dome and posted to CelebrationEverywhere. The burnt orange display cases using Hermes iconic brand colours were accented with delicate white jewellery stands upon which hung a small assortment of pieces easily accessible to shoppers. A short walkway covered with circular arches evoked the shapes and colours of the collection, especially the trending cuffs. This all increased the intensity of the experience. Shoppers were encouraged to try on the pieces as well as to comment on Twitter using Hermesistible.
The key to creating an impactful mall activation is to work with experienced partners who can help bring your design to life while delivering a top-notch experience at all levels.
Of paramount importance is the physical set-up of the installation itself, including, location, and build. They come in compact and sturdy packaging perfect for both storage and transportation and are easy to move around. Scalable mall activation setups. In most malls across the country, brand promotion and mall activations setups cannot be more than 7 feet in height. Some malls may permit promotional setups of upto 10 feet in height but 7 feet is a standard size for mall activation setups.
Our brand activation setups are specifically designed to meet these requirements. Our brand activation setups are scalable in height; hence they are perfect for various mall promotional activities. Carpet flooring for the mall activation setup. Use of carpet and raised floorings is a requisite for mall promotion activities across the country. Insta Brand Activation provides you with the desired flooring be it carpet or platform for your mall promotional activities. Your expertly designed setups ensure that your mall activation ideas are executed as per your vision.
Premium quality setups will help you extract maximum ROI and make certain that your mall activations ideas are communicated effectively. Get personalised Active Box designed in just 4 days.
Get your Free Design Concept. We will engineer and manufacture retail displays, showcasing your products in any environment or setting, creating striking visual displays which are critical to maximising the success of mall activations. As opposed to traditional stores, pop-ups are much less expensive to set up and maintain and are becoming a popular option for e-tailers to enter the brick-and-mortar environment. Even though expenses are fewer when comparing with traditional stores, there are a multitude of ways and means to reduce costs even further, if planning to set up a pop-up store.
GL events can assist! Cost wise, this is one of the most important decisions to make. Do your homework and negotiate floor space rentals with the landlord. Base negotiations on the locality of the display and the amount of traffic your stall will receive.
As previously mentioned, spend some time in the mall of your choice and monitor the shopping activities. Brand cohesion is the key to most themes and concepts. Choose a theme which reflects your brand and makes it clear who the host of the display is. Because it enables localised targeting, the activity demands concentrated spends and relatively shorter time periods, compared to TV or digital.
Deeper engagement Activations help generate buzz even before the launch of a product. Take the case of Jeep Compass, launched last year, for instance. Jeep Compass saw on-the-spot bookings through mall activations.
What worked in its favour was that during the activation, the car had not been rolled out to dealerships yet. However, this was not the case during the launch of Jeep Compass Limited Plus, when malls registered two to five bookings per mall owing to availability of the product at dealerships simultaneously, with conversions happening at a later date in the showrooms.
The investment in mall activations for this launch was Rs 2 crore. In the metros, the number of people who visit the mall displays could be between and , of which people easily go for a test drive.
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