Among the changes: Apple said it's made documents easier to read and write in its Pages app, added new organizational features into its Numbers spreadsheet app, and introduced live video views of a presenter in its Keynote slideshow app, as well as support for multiple presenters. The updates mark Apple's latest refinement of its productivity software, which it offers for free alongside new iPhones, iPads and Mac computers.
Microsoft also offers its Office productivity software for Macs but generally charges to use all its features. Some of Apple's changes to iWork, like including the video feed of a presenter in Keynote, can be particularly helpful during the pandemic while many people are still working and communicating remotely. Others are designed to respond to longstanding needs of users. Once you download the file, just open it, and get started. Can I change the text and images?
You can change everything in the template. Can I make copies of the templates and share them with others? Actually, we recommend that you make a copy of the template you download and save it for future reference. For example, save it to Dropbox or your Google Drive. Can I ask you questions about how to use the templates? Of course. You can email me at ivan at klariti dot com or get me on Twitter or Facebook. Apple has expanded and improved its distribution capabilities by opening hundreds of its own retail stores in key cities around the world, usually in up-market, quality shopping venues.
As it developed the iPhone business, Apple hugely increased its retail reach through the retail outlets of the telco companies. Apple has also increased the accessibility of iPads and iPods through various resellers that do not normally sell computers, and has increased the reach of its online stores. The very successful Apple Retail stores give prospective customers direct experience of Apple's brand values.
Apple Retail visitors experience a stimulating, no-pressure environment where they can discover more about the Apple family, try out the company's products, and get training and practical help on Apple products at the shops' Guru Bars.
Apple retail staff are helpful, informative, and let their enthusiasm show without being brash or pushy. The overall feeling is one of inclusiveness by a community that really understands what good technology should look and feel like - and how it should fit into people's lives. From a brand architecture viewpoint, the company maintains a "monolithic" or master brand identity - everything being associated with the Apple name or the Apple logo , even when investing strongly in the Apple iPhone, iPad, iPod and Apple Music products.
Apple's current line-up of product families includes not just these devices, but also iMac, iBook, iLife, iWork, iPhone, iPad, and iCloud. However, even though marketing investments around iPad are substantial, Apple has not established an "i" brand. The move to establish the Apple Pay and Apple Watch brands has in fact drawn its newest business areas to be even more closely associated with the Apple name.
Interestingly, the brand names of Apple Pay and Apple Watch are consistent with Apple TV - one of Apple's long-term projects that has the potential to transform user experiences in yet another aspect of people's daily lives an ambition reinforced by being featured in Apple's September Special Event, and again at Apple's World Wide Developer Conference - WWDC - in mid The list of Apple's Trademarks reflects something of a jumbled past.
The predominant sub-brand since the introduction of the Apple Macintosh in January has always been the Apple Mac. Products whose market includes Microsoft computer users for example QuickTime, Bonjour, and Safari have been named so they are somewhat neutral, and therefore more acceptable to Windows users.
Yet other product have been developed more for a professional market eg Aperture, the Final Cut family, and Xserve. Though Apple's iPhone and iTunes music business is profitable in its own right, Apple's venture into these product areas was based on a strategy of using the music business to help boost the appeal of Apple's computing business. Apple used iPad, iTunes, iPhone, and very important at the time iPod to reinforce and re-invigorate the Apple brand personality.
At the same time, these product initiatives are growing a highly relevant, appealing brand image in the minds of consumer segments that Apple has not previously reached. In a so-called iPod halo effect, Apple hoped that the popularity of iPod and iTunes among these new groups of customers would cause these segments to be interested in Apple's computer products.
This does seem to have happened. Since the take-off of the iPod there has been a dramatic rise in Apple's computer sales and market share. Some years ago, Apple's aspirations for the iPod halo effect was was highlighted most strongly when it used the slogan "from the creators of iPod" in its promotion of iMac G5 computers.
In this instance, the Apple brand came full-circle - having been built into a branding system that originates in the personal computer market, then leveraged into the consumer electronics market, and then back into the consumer personal computer market. This halo effect is extended with the hugely successful Apple iPad tablet computer. Great customer experience with iPhone and familiarity with Apple's touch screen gesture controls , combined with a great product in its own right, has made iPod a huge success that in turn is drawing even more people to Apple's Mac computer products.
In a move which brought matters full circle, the Lion version of Mac OSX gave the Mac the same touch screen gesture controls which iPad and iPod users have learned.
In at the company's World Wide Developer Conference, it further strengthened the link between the Mac and other product lines by making it easy to provide continuity of user experience for a customer using a mix of Apple devices during her daily life. This was further emphasised in mid by changing the name of the Mac's operating system from OS X to macOS presumably partly to avoid a naming collision with the version of iOS: iOS By introducing such changes which have frustrated some long-term Mac users , Apple has clearly decided that greater volumes of Apple Mac can be sold through selling to iPad or iPhone users than can be generated by upgrade sales to long-term Mac users.
This extension of a common user experience across Apple products was further strengthened by the introduction of the Apps Store to Mac OS X in mid This small but important branding change highlights that Apple, not Mac, is now the dominant part of the brand.
Speech is the next dimension in which Apple will gain synergy across its product lines. Siri's natural language speech processing and interactivity capabilities were introduced in October on the iPhone 4S. With the addition of Siri to the Mac, Apple now has a common user interface across all of its core product lines. Apple is giving substance to speech interactivity by giving it a character - a personal assistant called "Siri".
Siri can be somewhat customised by using different languages and idioms for example, there are 8 versions of English speech available with country-specific accents and pronunciation for Australia, Canada, Denmark, India, New Zealand, Singapore, UK, and U.
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