It also gives you information on how many new URLs are discovered by Google directly from your sitemap. Plus they can view a rendered version of the pages, test it to make sure that Googlebot can read the pages, view loaded resources, and see if the page is canonicalized by Google or instead canonicalizes to a another page. For using Google Search Console in SEO this is great for individually inspecting pages to diagnose issues or to request indexing so that recent changes can get picked-up more quickly.
The manual actions report can notify you if your site has been with a manually instituted penalty from a human reviewer at Google. In this case parts of, or the entire site may not be shown in search results.
This tool allows website owners to temporarily remove their pages from Search Results. These metrics are designed to give web owners and marketers information on how their site is performing in key areas of user experience. In recent years Google has continued to push user experience as an important element of web design and has incorporated ranking factors into its algorithm in order to reflect this.
This lets businesses review metrics about the loading speed of pages on their site. The performance data is calculated using real world usage data that Google has compiled. In recent years Google has upgraded page speed as a ranking factor for both desktop and mobile search results. Pages with extremely poor load time could end up ranking slightly lower in Google. They are now advocating even further for the importance of user experience by incorporating other UX metrics into their core ranking algorithm.
Longer page load times can also mean bad user experience which can increase bounce rate. According to data from Think with Google :. It gives a list of any pages that have problems when viewed on a mobile device. Sites with proper mobile friendliness also stand a better chance of performing better in mobile Google search results. All these reports are just a few of the main resources available in Search Console.
Depending on what sort of business you own and how your website is set up you might have other reports available to you. For example Search Console is also used to give business owners information on their structured-data , products , bread-crumbs, review snippets, and more! These reports will only show up if have you certain features coded into your site. Contact Radd Interactive to learn how this tool, along with a professional SEO campaign can help your online business succeed.
What is Google Search Console Used for? So what exactly is it? What is Google Search Console? Clicks are, just that… clicks. To put it in simple words, when you click on a link which leads you to another page, which is not a Google Search Results page, it is counted as a click. If you click on a link which leads you to another search results page, it is not counted as a click.
Also, if you click on a link which takes you outside of Search Results, return and click it again, it is only counted as a single click. Clicking on any of these links will perform a new query. For all these query refinement links clicks do not count in GSC.
An impression is counted when a link appears on a result page. Whether the link is scrolled into view or not does not matter. Until the link is loaded in the search result page, its impression will be counted. So, for any search which usually displays 10 links on the first result page, all ten links will get an impression even if they are not scrolled into view.
Now, impressions are either aggregated by site or by page. External links versus query refinement links. Elements with query refinement links, which keep users on Google, are not counted. In the screenshot below, the red arrows mark links that do not lead off of Google query-refinement links. They simply lead to more searches. The Wikipedia link, however, does count since it leads off of Google.
Position is calculated top to bottom and then primary to secondary part of the screen based on language. For English, that would be left to right but could be right to left for other languages. This is incredibly important to understand. For example, most featured snippets would be position 1 the top left of the screen. Note that there are 12 blue links on the left side of the search results in the following example and the knowledge card is position 13 on the right side.
Links within block elements. All links within a single SERP element have the same position. For example, all listings in an AMP carousel will all have the same position in your reporting. If that carousel is in the second position in the SERPs, then all AMP listings within that carousel will be given the position of 2 in your reporting. The same goes for a Knowledge Panel. Yep, let that sink in a bit.
Note, carousels are handled a bit differently with regard to impressions. Returning to the SERP. But clicking a different link would count as a separate click. Ad impact. What about ads? This is also incredibly important to understand.
You might have position one in the SERPs, but it also might be ranking under shopping ads and text ads. In that case, you would still have position one, but it might not be that impressive or powerful. Multiple listings and Position. So, if your site is ranking in positions 2 and 5, then your position for that query would be 2. Which URL is the target? In that case, the m-dot would receive the impression and click and not the desktop URL which was displayed in the search results.
Basically, the target URL will be the one receiving the impression, click, and position. Listings within carousels must be scrolled into view to count as an impression.
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